Web analytics and tracking

See exactly what drives your results

We set up reliable tracking so you know which clicks become customers, and report on it in plain language.

4.81%e-commerce conversion rate

551total orders tracked
4.81%E-commerce conversion rate
5.0x – 12xAverage ROAS
A$500,000+Client ad spend managed
92%+Client retention rate
What we set up

Measurement you can trust

Tracking, reporting and privacy work together, so every decision rests on real data.

GA4 setup

Configure Google Analytics 4 around the actions that matter to your business.

Server-side tracking

More reliable campaign measurement, so decisions rest on data you can trust.

Conversion API setup

Connect your conversion data to ad platforms so optimization has the full picture.

Clear reports

Reports for sales, ROAS and conversion rate, written so anyone on your team can use them.

Consent management

CMP setup alongside measurement, so tracking and privacy work together.

Real sales, not just clicks

Every campaign is tied back to orders and revenue.

How we work

A clear process, shaped around your goals

Four steps, with regular updates so you always know where things stand.

1Audit your tracking

We check what is measured today and where the gaps are.

2Set up measurement

We configure GA4, server-side tracking and conversion data in line with the agreed scope.

3Test the data

We confirm that orders and conversions match what really happened.

4Report and refine

Weekly email updates and monthly video calls keep your data useful.

Questions before you get started

Clear answers about working with Marf Digital

Still unsure? Send us a message and we usually reply within 24 hours.

What is server-side tracking?

It sends conversion data from your server to analytics and ad platforms, which makes campaign measurement more reliable.

Do you handle consent management?

Yes. We set up a CMP alongside measurement, so tracking and privacy work together.

How do you measure performance?

We tie every campaign back to real sales using server-side tracking and conversion API data.

What happens after I get in touch?

We review your message, then book a strategy call to talk through your goals.

Ready to see what really drives sales?

Tell us about your goals. We will review your message and book a strategy call to talk through the next step.

We usually reply within 24 hours.

admin@marfdigital.com

Email us about your goals or project details

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