Facebook Conversion API

Give Meta the full picture of every sale

We connect your conversion data straight to Meta, so your campaigns optimize on accurate results and you can see which ads lead to customers.

551total orders

A$47.1Ktotal sales
4.81%E-commerce conversion rate
5.0x – 12xAverage ROAS
A$500,000+Client ad spend managed
92%+Client retention rate
What we set up

Conversions API, set up properly

Your server confirms each sale, so Meta works from complete and accurate data.

Conversions API setup

Connect your conversion data to Meta so optimization has the full picture.

Browser and server together

Send events from both sources, so each sale is counted once and counted correctly.

Better audiences

Build audiences and retargeting on conversion data you can trust.

Consent management

CMP setup alongside measurement, so tracking and privacy work together.

Event testing

Verify each event reaches Meta before campaigns depend on it.

Clear reporting

See orders, order value and ROAS in reports that are easy to act on.

How we work

A clear process, shaped around your goals

Four steps, with regular updates so you always know where things stand.

1Review your setup

We check your current Meta pixel and the events it records.

2Connect your server

We set up Conversions API in line with the agreed scope.

3Test each event

We confirm that purchases arrive in Meta correctly.

4Report and refine

Weekly email updates and monthly video calls keep results improving.

Questions before you get started

Clear answers about working with Marf Digital

Still unsure? Send us a message and we usually reply within 24 hours.

What is the Conversions API?

It sends conversion data from your server directly to Meta, so campaign results are more accurate.

Does it replace the Meta pixel?

No. Meta recommends using both together. We set them up so each sale is counted correctly.

How do you measure performance?

We tie every campaign back to real sales using server-side tracking and conversion API data.

What happens after I get in touch?

We review your message, then book a strategy call to talk through your goals.

Ready for accurate Meta results?

Tell us about your goals. We will review your message and book a strategy call to talk through the next step.

We usually reply within 24 hours.
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