Server-side tracking

Measure campaigns with data you can trust

We set up server-side tracking so your ad platforms and analytics receive more reliable data, and your decisions rest on what really happened.

4.81%e-commerce conversion rate

551total orders tracked
4.81%E-commerce conversion rate
5.0x – 12xAverage ROAS
A$500,000+Client ad spend managed
92%+Client retention rate
What we set up

Reliable tracking, from website to ad platform

One clean data flow feeds Google Ads, Meta Ads and Analytics.

Server-side setup

Set up server-side tracking so campaign measurement is more reliable.

Data sent to every platform

Pass the same trusted events to Google Ads, Meta Ads and your analytics.

Consent management

CMP setup alongside measurement, so tracking and privacy work together.

Event testing

Check that orders and conversions match what really happened before you rely on them.

Better optimization

Give ad platforms fuller conversion data, so they can optimize toward real customers.

Clear reporting

See sales, ROAS and conversion rate in reports that are easy to read.

How we work

A clear process, shaped around your goals

Four steps, with regular updates so you always know where things stand.

1Audit your tracking

We check what is measured today and where data goes missing.

2Set up the server

We configure server-side tracking in line with the agreed scope.

3Test every event

We confirm that conversions arrive correctly in each platform.

4Report and refine

Weekly email updates and monthly video calls keep your data useful.

Questions before you get started

Clear answers about working with Marf Digital

Still unsure? Send us a message and we usually reply within 24 hours.

What is server-side tracking?

It sends conversion data from your server to analytics and ad platforms, which makes campaign measurement more reliable.

Do you handle consent management?

Yes. We set up a CMP alongside measurement, so tracking and privacy work together.

How do you measure performance?

We tie every campaign back to real sales using server-side tracking and conversion API data.

What happens after I get in touch?

We review your message, then book a strategy call to talk through your goals.

Ready for tracking you can trust?

Tell us about your goals. We will review your message and book a strategy call to talk through the next step.

We usually reply within 24 hours.
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